He's Just Not That Into You
2009Why it's similar — Ken Kwapis's ensemble dating comedy runs the same trick Love Again runs in miniature: a romantic premise built around modern miscommunication technology — voicemail, text, the unreturned phone call — and an editorial voice that keeps insisting the audience pay attention to how messages do and do not land. The reassigned-number conceit is essentially a single-couple version of Kwapis's larger structural joke.